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What’s Flying Off Shelves in India Right Now? The Jewelry Every Bride Wants

 Indian weddings are legendary. They’re colorful and deeply rooted in traditions. What’s trending in the wedding season evolves every year. Couture lehengas, décor themes, and destination venues grab attention. But jewelry is one element that continues to define the bride’s look above all else. 

Bridal jewelry shopping has become a feverish affair across India. Online carts are filling up, showrooms are bustling, and some designs are selling out nearly immediately after launch. What precisely is selling so well in India at the moment? What are the jewelry pieces every bride is eyeing and saying yes to? 

Here’s your insider’s look at the jewellery trends that are currently sweeping the Indian bridal scene.  
 

1. KUNDAN BRIDAL SETS: THE BRIDE’S FIRST LOVE 

Kundan bridal jewellery is the one style that is constantly at the top of every bride's wish list. Kundan sets are selling out more quickly than ever before in places like Jaipur and Kolkata. What makes them so irresistible? 

> Appeal to heritage: Brides love the vintage charm of Kundan pieces and cherish its roots in Mughal artistry.  
> Versatility: Kundan works with a variety of silhouettes. It can be worn with a gown, sharara, or lehenga. 

> Modern updates: Lightweight chokers and pastel enamel accents are giving Kundan a contemporary refresh. 

Why brides today desire it: The perfect bridal accessory this season are layered Kundan chokers paired with matching jhumkas and maang tikkas. They are the ideal mix of comfort and grandeur. 

Hot pick: Double-layered Kundan chokers paired with a pearl-drop rani haar.  

                                                                         

2. TEMPLE JEWELRY: A SACRED STATEMENT 

There’s a visible resurgence of temple jewelry in India’s bridal markets. Brides are adopting these divinely inspired pieces as symbols of blessings and tradition. 

> The designs are dominated by lotus carvings, peacocks, and the goddess Lakshmi.  

> Temple chokers in dual finish and antique gold are particularly appreciated. 

>They areperfect for South Indian weddings but also trending at destination weddings in Goa, Udaipur, and Jaipur. 

Why brides today desire it: There is a sense of gravity to long haarams and temple chokers. They accessorize the bride while rooting her in tradition and spirituality. 

Hot pick: A popular choice for a royal South Indian bridal look is an antique temple choker layered with a vaddanam waist belt.  

                                                                      

3. MEENAKARI MAGIC: COLORS THAT POP 

Brides are drawn to Meenakari pieces this season due to their vivid colour play and intricate enamel work. 

> Color palettelikemint green, powder blue and baby pink are trending. 

> Brides are also mixing Meenakari with Kundan and Polki for a layered and artsy look. 

>enamel jewelry isespecially loved for mehendi and sangeet functions where colors shine best. 

Why it's so popular right now:  enamel jewelry let brides add personality to their look. It’s expressive and Instagram-worthy. 

Hot pick: A pastel Meenakari choker with contrasting lehengas in ivory or gold. 

                                       

                       

4. CZ JEWELRY: FOR THE MODERN BRIDE 

Many modern brides are carving out space for CZ jewelry in their trousseau. Why? Because it’s chic and budget-friendly. 

> Designs: Sleek CZ chokers, carved bangles, and statement hoops

> Occasions: Cocktail nights and wedding receptions. 

> Advantage: Brides can re-wear them long after the wedding. 

Why brides today desire it:  Brides want jewelry that doesn’t get locked up in safes after one event. CZ jewelry lets them sparkle without stress. 

Hot pick: Double layered CZ necklace set paired with solitaire CZ studs

                                                                      

5. STATEMENT EARRINGS: THE SOLO SHOWSTOPPERS 

Heavy sets aren't for every bride. Some brides invest in large, eye-catching earrings instead of necklace sets altogether.  

> Styles include drops earrings, striking jhumkas, and shoulder-grazing chandbalis.  

> Brides often pair them with sleek buns and minimalist outfits. 

>Statement earringsareperfect for pre-wedding photoshoots or smaller ceremonies. 

👉 Why brides want it now: Statement earrings can do all the talking. They are a smart choice for brides who prefer minimal but powerful looks. 

Hot pick: Oversized Polki chandbalis with pearl drops. 

                                                              
 

6. THE MAANG TIKKA & MATHAPATTI CRAZE 

Hair accessories are enjoying a serious spotlight. Brides are reaching for maang tikkas andmathapattis to complete their look. 

> Styles range from full-forehead mathapattis to delicate tikkas.  

> Influence: Bollywood brides like Alia Bhatt and Deepika Padukone have boosted this trend. 

> Pairing: Works with both heavy and minimalist bridal outfits. 

Why brides today desire it: These pieces add a bit of drama and beautifully frame the face.  

Hot pick: Antique mathapatti with pearl accents is a popular choice 

   

                                                                

WHY ARE THESE PIECES FLYING OFF SHELVES? 

Three main reasons are driving this bridal jewelry rush in India: 

  1. Seasonal Weddings: 2025 is seeing a high number of weddings. It means competition for unique pieces is intense. 
  1. Social Media Influence: Instagram and wedding blogs are shaping preferences more than ever. Brides want jewelry that photographs well. 
  1. Fusion Fashion: Today’s bride wants versatility. She prefers pieces that can be worn again or restyled post-wedding. 

Some jewellery pieces are selling more quickly than ever before, which can be explained by this concoction of tradition, trend and practicality.  
 

 

HOW DIASPORA BRIDES CAN GET THE LOOK TOO 

Missing out on what's popular back home is the biggest worry of Indian brides living in the US. That’s where Tarinika step in. You can purchase trending Indian jewelry without having to travel home. Thanks to collections that are curated to reflect India's current best-sellers, which include bridal Kundan sets, temple chokers, and your CZ favourites.  
 
 

CONCLUSION:  

Bridal jewelry in India is evolving but one thing that stays constant is the desire to shine and express individuality. This season’s favorites prove that Indian brides know how to honor tradition while embracing the now. 

So, if you’re planning your wedding soon, remember: these are the pieces that are flying off shelves in India right now. Don’t wait too long because the jewelry every bride wants today might just be gone tomorrow. 

 

  • Blog by: Divyangana Thakur
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